FAM Trip Round with SIE agencies
SIE's FAM Trip in Ronda brought luxury agencies to live exclusive experiences, combining history, gastronomy and sustainability in an unforgettable trip.
69th International Congress of Les Clefs d'Or in Madrid
From 30 March to 4 April 2025, Madrid hosted the world's best concierges at the 69th International Congress of Les Clefs d'Or, an exclusive event highlighting excellence in service and luxury. Spain Is Excellence, with its experience and commitment, was a key player in organising a series of customised activities, reaffirming its role as a benchmark for high-end tourism in Spain.
FAM Trip SIE with UK agencies
SIE's FAM Trip, Spain Is Excellence took five specialist UK agencies to explore the best of Spanish luxury, from the volcanic wonders of Lanzarote to the culture and gastronomy of Madrid, culminating in the Mediterranean elegance of Marbella. A trip designed to highlight Spain's most exclusive offering for high-end tourism.
FAM Trip SIE to Atrium
On 12 and 13 March, SIE, Spain Is Excellence organised an exclusive FAM Trip to Atrio, a benchmark of luxury and gastronomy located in historic Cáceres.
FAM Trip SIE to Molino de Alcuneza
On 6 and 7 March, SIE, Spain Is Excellence, organised an exclusive FAM Trip to Molino de Alcuneza, a luxury retreat that combines history, nature and an exceptional gastronomic proposal.
Art, the hallmark of tourism excellence
At the more&more Design atelier in Úbeda, SIE Spain Is Excellence, the Diputación de Jaén and the artist Esther Moreno highlighted the role of art and craftsmanship in the transformation of quality tourism. The conference highlighted creativity as a tool to attract a sophisticated and demanding traveller, consolidating Úbeda as a cultural reference. In addition, the SIE and SIE Laurel seals, designed by hand, were presented, reaffirming the commitment to exclusive, sustainable and authentic tourism.
SIExquisito Barcelona: A gastronomic event
SIE, Spain Is Excellence, celebrated SIExquisito Barcelona 2025 at Fundación MAPFRE KBr, offering exclusive gastronomic experiences with Cuenca and Villas Alondra, two of its excellence club members.
VI National Maritime Congress
The VI National Maritime Congress, organised by the Spanish Royal Naval League and the Spanish Maritime Cluster, analysed the future of the sector with a focus on digitalisation, sustainability and generational change.
FAM Trip: Unlock Spain with SIE, Spain Is Excellence
Between 2 and 7 February, SIE, Spain Is Excellence, organised an exclusive trip for five luxury agencies from New York County, offering a unique experience through some of Spain's most emblematic destinations. The trip, full of culture, gastronomy and luxury, allowed them to explore Madrid, Cantabria and the Costa del Sol, all framed within the concept of excellence that SIE represents.
SIE, Spain Is Excellence drives tourism excellence
SIE, Spain is Excellence, presented the SIE and SIE Laurel seals at an exclusive breakfast at the Hotel Urso in Madrid, highlighting its commitment to quality, sustainability and authenticity in tourism excellence.
