Three destinations, a thousand emotions: a luxury Fam Trip to Spain for Latin American agencies

From 1 to 6 February 2026, a select group of agencies from Latin America discovered Spain through unique experiences of culture, gastronomy and wellness, living the essence of the country beyond conventional tourism.
Javier Díaz Esterri: the refined Mediterranean for longevity

At ZEM Wellness Clinic Altea, Salvia's Mediterranean cuisine, led by Javier Díaz Esterri, combines with nutritional science to offer menus that nourish with purpose, balance the body and prioritise health and wellbeing.
SIE, Spain Is Excellence reinforces Spain's presence in tourism of excellence in Paris and London

SIE, Spain Is Excellence carried out a mission to Paris and London to consolidate Spain's image as a destination of excellence, meeting with key agents and partners to promote premium tourism and unique experiences.
Leaders in business, culture and sport deliberate the SIE Awards 2026

The jury of the fifth edition of the SIE Awards met in Madrid to begin the process of deliberation and selection of the winners, recognising excellence and positive impact in key sectors.
SIE, Spain Is Excellence at FITUR: tourism of excellence and culture

Within the framework of FITUR, SIE, Spain Is Excellence reinforced its commitment to tourism excellence through key events, such as the presentation of the new dossier for Extremadura and the recording of the first #MuySIE podcast with Catalunya Premium, focusing on culture, heritage and authenticity.
JW Marriott Madrid: an urban sanctuary of wellness in the heart of the city

JW Marriott Madrid offers at Elysium Luxury Wellness a holistic approach to wellness: rituals with natural products from ALQVIMIA and mindfulness workshops to balance body and mind in the centre of the city.
Carlos Pérez Siquier in the photography collections of Fundación MAPFRE

The work of Carlos Pérez Siquier has formed part of Fundación MAPFRE's photography collections since 2007, reflecting the institution's commitment to the preservation and dissemination of contemporary visual history and cultural heritage.
SIE, Spain Is Excellence at MAISON&OBJET Paris 2026: Spanish design and excellence.

SIE, Spain Is Excellence took its partners to MAISON&OBJET Paris 2026 to explore trends, reinforce the Spain Brand and consolidate leadership in tourism and services of excellence.
How to Invest in Contemporary Art: SIE Exclusive Event at The Arc Collection

SIE organised an exclusive event in Madrid dedicated to discovering the keys to investing in contemporary art, combining knowledge, culture and excellence in a unique environment.
Jamonesa: a play of textures and flavours that celebrates Iberian ham and tomatoes

Jamonesa combines Iberian ham and tomato in a ravioli that combines sorbet, jelly and surprising textures, offering a unique and sensory gastronomic experience.