Ana Alonso is taking part in Publicis Groupe’s ‘Trend or Hype’ forum on the trends that are transforming society
Ana Alonso, CEO of SIE (Spain Is Excellence), took part in the latest edition of Publicis Groupe’s ‘Trend or Hype’, an event that brought together experts to analyse the social trends that will shape the future of brands and organisations.
Experiences with purpose
Luxury tourism is evolving towards more conscious experiences, where wellbeing, authenticity and excellence become the true value of travel. From SIE, Spain Is Excellence, summer is understood as an opportunity to reconnect with the territory, culture and personal care through unique experiences.
Sales Mission SIE in Ireland
On 27 May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at reinforcing the international promotion of Spanish tourism and strengthening the connection with one of the key outbound markets for the sector.
ART & TEA: a sensory experience between art, wellbeing and contemplation
ART & TEA, a botanical and sensory experience organised at the Museo Nacional Thyssen-Bornemisza together with Espacio Halmma by Hammam Al Ándalus on the occasion of International Tea Day, was held on 21 May.
SIE holds a private dinner at Casa Batlló to mark the inauguration of its third floor
Last night, 27th May, SIE, Spain Is Excellence lived a unique experience at Casa Batlló, on the occasion of the inauguration of its third floor, the last original house inhabited by the owner family, restored during the last two years respecting the essence and legacy of Gaudí.
SIE participates as a sponsor at the 5th MAM Fashion Forum in Malaga
On 24 April, SIE, Spain Is Excellence participated as a sponsor in the fifth edition of the MAM Fashion Forum, held at the Automobile and Fashion Museum, a meeting that brought together professionals, creators and communicators linked to the world of fashion and creativity.
La Rioja Festival 2026: music, heritage and culture in the key of excellence
La Rioja Festival 2026 held a programme of classical music and Spanish guitar concerts in historic venues in La Rioja, combining heritage, culture and wine tourism in a unique experience in the region.
SIE present at the Longines Global Champions Tour Madrid 2026
From 15 to 17 May, SIE, Spain Is Excellence was present at the Longines Global Champions Tour Madrid, held at the Real Club de Campo Villa de Madrid, one of the most important international events in the equestrian, sporting and social calendar.
SIE Presentation at The St. Regis Mardavall Mallorca Resort
SIE, Spain Is Excellence held an exclusive meeting in Mallorca with Spanish tourism leaders to analyse trends, generate synergies and discuss the future of tourism excellence in a high-end environment.
Ana Alonso, CEO of SIE, recognised by Forbes as one of the 50 leaders in luxury tourism in Spain
Ana Alonso, CEO of SIE, Spain Is Excellence, has been recognised by Forbes as one of the 50 leaders of luxury tourism in Spain, highlighting her career and her contribution to the positioning of Spanish tourism excellence.
