Sales Mission SIE in Ireland

On 27 May, SIE, Spain Is Excellence held a new Sales Mission in Ireland, a strategic meeting aimed at reinforcing the international promotion of Spanish tourism and strengthening the connection with one of the key outbound markets for the sector.
ART & TEA: a sensory experience between art, wellbeing and contemplation

ART & TEA, a botanical and sensory experience organised at the Museo Nacional Thyssen-Bornemisza together with Espacio Halmma by Hammam Al Ándalus on the occasion of International Tea Day, was held on 21 May.
SIE holds a private dinner at Casa Batlló to mark the inauguration of its third floor

Last night, 27th May, SIE, Spain Is Excellence lived a unique experience at Casa Batlló, on the occasion of the inauguration of its third floor, the last original house inhabited by the owner family, restored during the last two years respecting the essence and legacy of Gaudí.
SIE participates as a sponsor at the 5th MAM Fashion Forum in Malaga

On 24 April, SIE, Spain Is Excellence participated as a sponsor in the fifth edition of the MAM Fashion Forum, held at the Automobile and Fashion Museum, a meeting that brought together professionals, creators and communicators linked to the world of fashion and creativity.
La Rioja Festival 2026: music, heritage and culture in the key of excellence

La Rioja Festival 2026 held a programme of classical music and Spanish guitar concerts in historic venues in La Rioja, combining heritage, culture and wine tourism in a unique experience in the region.
SIE present at the Longines Global Champions Tour Madrid 2026

From 15 to 17 May, SIE, Spain Is Excellence was present at the Longines Global Champions Tour Madrid, held at the Real Club de Campo Villa de Madrid, one of the most important international events in the equestrian, sporting and social calendar.
SIE Presentation at The St. Regis Mardavall Mallorca Resort

SIE, Spain Is Excellence held an exclusive meeting in Mallorca with Spanish tourism leaders to analyse trends, generate synergies and discuss the future of tourism excellence in a high-end environment.
SIE promotes the value of cultural tourism within the framework of the Catalan Year of Culture

On 28 April, SIE, Spain Is Excellence organised a conference focused on the strategic value of cultural tourism, within the framework of the Cultural Year of Catalonia, bringing together professionals and representatives of the sector to discuss the evolution of this segment and its impact on the positioning of Spain as a quality destination.
SIE participates in international meeting on luxury tourism between Spain and Argentina

On 27 April, SIE, Spain Is Excellence participated in an international meeting aimed at strengthening the links between Spain and Argentina around luxury tourism and high-value experiences.
Visit to Vestige Navalagamella
On 28 April, SIE brought together a group of MICE and Events agencies to present and publicise Vestige Navalagamella.