Health Tourism Forum
On 17 January, Spain Is Excellence held a forum on health tourism at the Palacio de Santoña, together with the Probusiness Place Business Club and the Asociación Empresarios Hispano Dominicanos.
Patrick Torrent, Executive Director of the Agència Catalana de Turisme; Roberto García CEO of Castilla Termal and Javier Casquero, Director of the International Unit of HM Hospitales. In addition, Ana Alonso, CEO of Spain is Excellence and Director of the Tourism Forum of the ProBusiness Place business club, moderated the round table.
ProBussines Place Tourism Forum
On the 3rd of November the "ProBussines Place Tourism Forum" took place at the RIU Plaza España Hotel. The event was coordinated and moderated by Ana Alonso, Director of Communication and Tourism at PBP, General Manager at Spain is Excellence. We had the opportunity to bring together leading experts from the sector to talk about "current affairs in the inbound MICE segment in Spain".
Coming Up! 2022
Coming Up! A meeting that has taken place in the Teatro Magno (Madrid) and in which the trends of the markets coming to Spain and the changes in the behaviour of consumers in the luxury sector have been presented.
Ana Alonso, CEO of Spain is Excellence began the day by presenting the global data of the consolidated markets analysed by the consortium. "It has been an exciting few months in which we have carried out missions to different countries and we have created alliances with many strategic partners. Our four pillars are culture, sustainability, quality of services and investments to position the Spain brand as the brand of excellence that it truly is. The countries on which we have focused the most this year have been: The United States, which we have detected that, although it has risen by 2%, we are also clear that the way to approach the American tourist is by creating a lot of digital content. The American tourist only leaves 30% of his trip unfinished, and only closes it once he arrives in Spain. In the case of Mexico, there has been a big change in recent years due to the number of golden visas that have been issued.
National Corporate Excellence Awards
The consortium of tourism and culture for Spanish excellence, Spain is Excellence, together with Elite Excellence-Spanish Luxury Federation have organised the 1st edition of the Corporate Excellence Awards. These awards were created with the aim of highlighting key companies in the positioning of the Spain brand through their international representation.
The winners in this first edition were Real Madrid, the Loewe Foundation, El Corte Inglés, Banco Santander, Osborne, Meliá, Lladró and Esade.
Metaverse Forum
Today we live in a digitalised world and with the emergence of the metaverse comes the fear of losing real customs and experiences.
In these virtual worlds, experiences can be shared, but they are not connected to each other.
Enrique Cantero and Luis Sotillos explain the need to connect the worlds in order to collect experiences, money, information ....
The problems they mention about the metaverse have to do with commercial interests. For an efficient use of these virtual worlds it is necessary that all virtual worlds are integrated and share different resources.
Japan - Spain Conference
On 18 April we had the great fortune of holding the Japan-Spain Tourism Forum at El Gran Hotel Inglés, a day moderated by our CEO Ana Alonso Bohoyo.
