WE HIGHLIGHT SPAIN'S EXCELLENCE IN INTERNATIONAL TOURISM
With our certifications, we transform the perception of Spain in international markets, promoting tourism that is synonymous with quality, ethics and authenticity.
OUR VALUES
Our Pillars: Excellence, Ethics and Uniqueness
We work to exalt the best of Spain, highlighting those services and destinations that represent our principles. Our mission is based on the 7 key values that define the #soySIE movement:
Yes to Enthusiasm
We work with passion and optimism, inspiring those around us to meet new challenges.
Yes to Education
We promote training and lifelong learning as drivers of transformation and professionalisation of the sector.
Yes to Elegance
We act as advocates of our country's unique cultural wealth, heritage and traditions, projecting them to the world.
Yes to the Extraordinary
We cultivate harmony, good taste and proximity as fundamental pillars of our identity.
Yes to Ethics
We operate with integrity, transparency and accountability, building trust and respect.
Yes to Excellence
We continually strive for the highest quality standards, delivering experiences that redefine the extraordinary.
Yes to Spain
We act as advocates of our country's unique cultural wealth, heritage and traditions, projecting them to the world.
An Exclusive Club of Tourist Excellence
Get all the details about our certifications.
SIE Laurel Seal
The highest distinction for tourism excellence recognises those who raise the standards of the Spain brand to extraordinary levels.
MILESTONES IN THE SIE
A legacy of excellence in Spanish tourism
Since its foundation, SIE has evolved to become a benchmark for quality tourism in Spain. Below we highlight the most important milestones in our history:
- Press launch of SIE, Spain Is Excellence
- SIE Awards - 1st edition
- Workshops in Scandinavia
- First partners
- First Mexico Mission
- Coming Up! - 1st edition
- The current board is constituted
- Brazil, USA, Italy, Switzerland, India
- Launch of SIE Academy
- SIE Awards - 2nd edition
- Coming Up! - 2nd edition
- Programme #SIEstarbien
- Málaga office opening
- Missions in Paris, Colombia, Germany, Benelux, USA
- SIE Awards - 3rd edition
- Coming Up! - 3rd edition
- The development of the SIE label begins
- SIE Seal materialisation
- Fam Trips: USA, Brazil, Mexico
- Missions: Brazil, Argentina, Mexico, USA, Arab countries, Chile, Peru
The team that leads tourism excellence in Spain
The SIE team is composed of passionate experts working to position Spain as a model of tourism excellence.
Ana Alonso
CEO of SIE, Spain Is Excellence
Helena Lamers
Director of International Markets
Sandra Grana
Director of Andalusia and the Balearic Islands
Celia Rivas
Events Department
Moira Darosa
Head of the Press Department of SIE, Spain Is Excellence
Silvia Arroyo
Advisory Partner of SIE, Spain Is Excellence
Jorge Grimalt
Advisory Partner of SIE, Spain Is Excellence
Susana Gómez
Director of SIE, Spain Is Excellence
Juan Terrón
Director of SIE, Spain Is Excellence
