WE HIGHLIGHT SPAIN'S EXCELLENCE IN INTERNATIONAL TOURISM
With our certifications, we transform the perception of Spain in international markets, promoting tourism that is synonymous with quality, ethics and authenticity.
OUR VALUES
Our Pillars: Excellence, Ethics and Uniqueness
We work to exalt the best of Spain, highlighting those services and destinations that represent our principles. Our mission is based on the 7 key values that define the #soySIE movement:
Yes to Enthusiasm
We work with passion and optimism, inspiring those around us to meet new challenges.
Yes to Education
We promote training and lifelong learning as drivers of transformation and professionalisation of the sector.
Yes to Elegance
We act as advocates of our country's unique cultural wealth, heritage and traditions, projecting them to the world.
Yes to the Extraordinary
We cultivate harmony, good taste and proximity as fundamental pillars of our identity.
Yes to Ethics
We operate with integrity, transparency and accountability, building trust and respect.
Yes to Excellence
We continually strive for the highest quality standards, delivering experiences that redefine the extraordinary.
Yes to Spain
We act as advocates of our country's unique cultural wealth, heritage and traditions, projecting them to the world.
An Exclusive Club of Tourist Excellence
Get all the details about our certifications.
SIE Laurel Seal
The highest distinction for tourism excellence recognises those who raise the standards of the Spain brand to extraordinary levels.
The team that leads tourism excellence in Spain
The SIE team is composed of passionate experts working to position Spain as a model of tourism excellence.
Ana Alonso
CEO
Helena Lamers
Director of International Markets
Sandra Grana
Ambassador
Celia Rivas
Events Department
Moira Darosa
Head of the Press Department
Maribel Hipólito
Director of Strategic Partnerships
Carlota Fernández
Events Manager
Silvia Arroyo
SIE Advisory Partner
Jorge Grimalt
Advisory Partner of SIE
Susana Gómez
SIE Adviser
Juan Terrón
SIE Adviser
