Fashion and excellence: Pedro del Hierro at Mercedes-Benz Fashion Week Madrid

On 18 March, SIE members enjoyed a unique experience at the Pedro del Hierro fashion show at Mercedes-Benz Fashion Week Madrid, combining fashion, creativity and networking in an emblematic setting.
Don Carlos Marbella and Rafa Nadal Tennis Center, tennis in front of the sea

Discover how Don Carlos Marbella combines its Mediterranean heritage with the Rafa Nadal Tennis Center, a space where high-level tennis is trained in front of the sea.
Culture in small format: exclusive visits to Mapfre Foundation exhibitions

SIE organised two small-group guided tours of the Anders Zorn and Helen Levitt exhibitions at the Mapfre Foundation, bringing members closer to painting and photography through an exclusive cultural experience.
Juan Barjola in Atrio: the story of a painting turned into a gift

A painting by Juan Barjola located in Atrio's Junior Suite Deluxe 101 became a gift full of history and anecdote, becoming part of the hotel and restaurant's art collection.
Mi casa es tu casa: an authentic experience in the heart of Marbella

Live an authentic Marbella experience by visiting a traditional Andalusian home, where you can cook paella, enjoy local produce, taste extra virgin olive oil and learn about the lifestyle of a local family.
SIE Fam Trip & Digital Nomad Retreat: An Experience of Excellence in Spain

Spain is Excellence organises an exclusive Fam Trip that travels through Madrid, Marbella, Sotogrande and Brihuega, offering a unique experience where remote work is combined with culture, gastronomy, wellness and luxury in some of the most representative destinations in Spain.
Networking, driving and haute cuisine at the Alcuneza Mill

SIE took customer experience managers to Molino de Alcuneza to enjoy a day of gastronomy, landscape and networking in a historic and exclusive setting.
1st SIE Golf Tournament on the Costa del Sol: excellence, experiences and high-level networking

The 1st SIE Golf Tournament in Marbella combined sport, luxury and networking on a 9-hole course with exclusive premium brand experiences, live music and prizes, consolidating the Costa del Sol as a leading destination for tourism excellence.
Rosewood Villa Magna and Jaime Hayon present an inflatable sculpture as a metaphor for the struggle to keep love.

Rosewood Villa Magna presents Love Catcher, Jaime Hayon's inflatable sculpture as part of Madrid Design Festival and FORMA 2026, a visual metaphor about the struggle to preserve love.
The ALQVIMIA universe: opening doors to deep wellbeing
A unique sensory experience where attendees discovered how natural cosmetics connect with holistic wellbeing.