SIE promotes design as a driving force behind high-quality tourism at the Tourism & Design Summit
Spain is Excellence, together with the Design Institute of Spain (D!OS) and 110 Perceb, helped organise the first edition of the Tourism & Design Summit, held at the Reina Sofía Museum in Madrid. Sponsored by the Community of Madrid and with academic sponsorship from UDIT, the event brought together more than 200 professionals and leading figures such as Kike Sarasola and Carlos Garrido to reflect on the role of design, creativity and innovation in the future of high-end tourism.
Spain is tapping into the luxury tourism market in Brazil and Argentina through SIE
SIE, Spain Is Excellence, brought Spanish excellence to Brazil and Argentina through a trade mission that connected its partners with luxury travel agencies, the press and industry professionals.
Brach Madrid reinterprets tradition with its Black Angus beef cheek
Brach Madrid Restaurant reinterprets traditional cuisine with its Black Angus beef cheeks, a dish created by Eugenio Fragomeni that combines grilling, slow cooking, confit leeks and quince vinegar.
Finca Althaya: regenerative agriculture and wellbeing at ZEM
With over 200,000 m² of organic land and more than 60 varieties grown, Finca Althaya brings together regenerative agriculture, gastronomy and wellbeing to close the cycle between the land, nutrition and longevity.
Alhacena, the Reina Sofía Museum’s new reception area
The Reina Sofía Museum has added Alhacena, a new space designed by Jorge Penadés that invites visitors to pause, chat, learn and come together whilst exploring the collection.
Members of SIE (Spain Is Excellence) discover the world of Carmen Laffón at the Thyssen-Bornemisza National Museum
Members of SIE (Spain Is Excellence) enjoyed a guided tour of the exhibition ‘Carmen Laffón: Variations’ at the Thyssen-Bornemisza National Museum, a Laurel member of the Club of Excellence, discovering the legacy of one of the leading figures in contemporary Spanish art.
SIE (Spain Is Excellence) is taking part in the ‘Hotels 2026’ special feature in ROOM Diseño
SIE (Spain Is Excellence) is featured in ROOM Diseño’s ‘Hotels 2026’ special edition with an article reflecting on a new way of understanding excellence in tourism, alongside two of its members: Brach Madrid and The Arc Collection.
SIE, Spain Is Excellence and ZEM Wellness are organising a conference on longevity and wellbeing in Madrid
SIE (Spain Is Excellence) brought together experts and guests alongside ZEM Wellness at an exclusive event held in Madrid to reflect on longevity, preventative healthcare and the role of nutrition as a cornerstone of holistic wellbeing.
SIE is holding the fifth edition of the Awards, honouring seven leading figures in the ‘Marca España’ initiative
The fifth edition of the SIE Awards brought together representatives from the worlds of fashion, culture, gastronomy, business, tourism and sport at the Thyssen-Bornemisza National Museum to honour seven leading figures who help to promote Spain’s excellence and image around the world.
SIE Synergies: connection, collaboration and new opportunities
On 15 June, members of SIE (Spain Is Excellence) took part in the latest edition of Sinergias in Madrid: an exclusive event designed to bring businesses together, create opportunities for collaboration and share a cultural experience.
