Excellent Christmas: Christmas stories from Spain

Christmas in Spain is not only a time of celebration, but also a showcase of the country's rich history and culture. Over the centuries, Christmas traditions have been forged by a deep history that reflects the excellence of our land, its customs and its ability to transmit values such as generosity, togetherness and hope. In this article, we explore some of the most emblematic Christmas stories from the different regions of Spain, which bear witness to a unique legacy. These traditions not only enrich the Christmas experience, but also highlight the importance of Spanish culture as a benchmark of excellence worldwide.
Christmas table decorations at The Arc Collection

SIE, Spain Is Excellence, organised an exclusive Christmas table decoration workshop at The Arc Collection, where guests learned unique techniques and enjoyed a guided tour.
Fam Trip Monastery of San Pelayo

Five agencies and members of SIE, Spain Is Excellence, enjoyed an experience at the Monastery of San Pelayo that combined history, gastronomy and nature in an environment of tranquillity and sustainability.
SIE training at Castilla Termal Monasterio de Valbuena

SIE, Spain Is Excellence organised between 26th and 28th November an exclusive training at Castilla Termal Monasterio de Valbuena, aimed at professionals in the tourism sector.
Christmas Cup in Andalusia

On 28 November, the members of SIE, Spain Is Excellence held a Christmas Cup in Malaga, at Cosentino's premises, to toast the Christmas season and strengthen ties.
Diplomatic Ladies Breakfast

On November 26th we had the honour to celebrate, in collaboration with the International Association of Diplomats in Spain (AIDE) and one of our distinguished members, Four Seasons Hotel Madrid, an exclusive breakfast attended by 20 diplomatic ladies, including wives of ambassadors.
Sales Mission SIE in Germany

From 19 to 22 November, SIE, Spain Is Excellence, successfully carried out its first Sales Mission to Germany, a key market for tourism of excellence in Spain.
Diplomatic Forum dedicated to Colombia

On 14 November 2024, Spain in Excellence successfully organised the Diplomatic Forum at the Four Seasons Hotel Madrid, focusing on business and investment opportunities in Colombia.
Sales mission SIE in Paris with Equiphotel

After the resounding success of our mission to Paris last January, SIE, Spain in Excellence, returned to the French capital on 7 November to participate in the prestigious EquipHotel 2024 trade fair.
Coming Up! 2024

SIE, Spain Is Excellence leads the debate on sustainable tourism at Coming Up 2024, addressing tourismphobia, the promotion of cultural tourism and talent retention for quality tourism in Spain.