Coming Up! 2025
The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a global benchmark for luxury tourism. Data, innovation, sustainability and purpose mark the path towards a model of excellence with global impact.
Ana Alonso: "The SIE Awards are a commitment to excellence and the projection of Spain to the world".
At a key moment for the international positioning of the Spain brand, the SIE Awards for Excellence are consolidated as a fundamental initiative of Spain Is Excellence. More than just a gala, these awards recognise the work of those who represent the best of the country in sectors such as tourism, gastronomy, culture and business, both within and beyond our borders.
This annual recognition reflects SIE's commitment to quality, elegance and national talent. To better understand what is behind these awards, we talked to Ana Alonso, CEO of SIE, who shares with us the vision, values and projection of this unique event.
SIE, Spain Is Excellence drives tourism excellence
SIE, Spain is Excellence, presented the SIE and SIE Laurel seals at an exclusive breakfast at the Hotel Urso in Madrid, highlighting its commitment to quality, sustainability and authenticity in tourism excellence.
SIE Excellence 2025 Awards Jury Breakfast
The SIE Awards for Excellence 2025 reward companies that take the Spain brand to the world through their innovation, sustainability and social commitment. Backed by a high-level jury, this event highlights the importance of collaboration between institutions and companies to promote a destination of excellence.
Sales mission SIE in Paris with Equiphotel
After the resounding success of our mission to Paris last January, SIE, Spain in Excellence, returned to the French capital on 7 November to participate in the prestigious EquipHotel 2024 trade fair.
Coming Up! 2024
SIE, Spain Is Excellence leads the debate on sustainable tourism at Coming Up 2024, addressing tourismphobia, the promotion of cultural tourism and talent retention for quality tourism in Spain.
SIE, Spain is Excellence: Presentation of New Delegation in Andalusia
Marbella, 29 August 2024 - SIE, Spain is Excellence, the leading club for tourism excellence in Spain, has taken a decisive step in its expansion with the opening of a new delegation in Andalusia. The announcement was made at an exclusive press event held at the prestigious Anantara Villa Padierna Hotel in Marbella, one of SIE's leading members.
Interview with Ana Alonso: SIE Excellence Awards 2024
On 10 June 2024, we will celebrate the third edition of the SIE Excellence Awards at the wonderful Club Alma. This event, which has become an annual benchmark, aims to recognise and reward initiatives that stand out for their excellence and contribute to strengthening the Spain Brand within and beyond our borders.
SIE Partners Meeting at #SoySIE Breakfast
On Monday 10th June, SIE members from all over Spain gathered at the Bless Hotel in Madrid to enjoy the #SoySIE breakfast, an event full of excellence and opportunities. This day not only strengthened the bonds of the SIE community, but also presented next year's agenda and the national and international actions to be carried out.
Growing by Stopping
Exploring the Transformative Power of Active Pauses at SIE's Spain is Excellence event, "Growing by Stopping".
