SIE, autor en SIE - SPAIN IS EXCELLENCE

Coming Up! 2022

Coming Up! A meeting that has taken place in the Teatro Magno (Madrid) and in which the trends of the markets coming to Spain and the changes in the behaviour of consumers in the luxury sector have been presented.

Ana Alonso, CEO of Spain is Excellence began the day by presenting the global data of the consolidated markets analysed by the consortium. "It has been an exciting few months in which we have carried out missions to different countries and we have created alliances with many strategic partners. Our four pillars are culture, sustainability, quality of services and investments to position the Spain brand as the brand of excellence that it truly is. The countries on which we have focused the most this year have been: The United States, which we have detected that, although it has risen by 2%, we are also clear that the way to approach the American tourist is by creating a lot of digital content. The American tourist only leaves 30% of his trip unfinished, and only closes it once he arrives in Spain. In the case of Mexico, there has been a big change in recent years due to the number of golden visas that have been issued.

National Corporate Excellence Awards

The consortium of tourism and culture for Spanish excellence, Spain is Excellence, together with Elite Excellence-Spanish Luxury Federation have organised the 1st edition of the Corporate Excellence Awards. These awards were created with the aim of highlighting key companies in the positioning of the Spain brand through their international representation.
The winners in this first edition were Real Madrid, the Loewe Foundation, El Corte Inglés, Banco Santander, Osborne, Meliá, Lladró and Esade.

Metaverse Forum

Today we live in a digitalised world and with the emergence of the metaverse comes the fear of losing real customs and experiences.
In these virtual worlds, experiences can be shared, but they are not connected to each other.
Enrique Cantero and Luis Sotillos explain the need to connect the worlds in order to collect experiences, money, information ....
The problems they mention about the metaverse have to do with commercial interests. For an efficient use of these virtual worlds it is necessary that all virtual worlds are integrated and share different resources.

Traditional Spanish dances

The most internationally recognised Spanish dance is flamenco. However, there are many others that are just as interesting, colourful and exciting. Each dance shows our culture and our historical and traditional character as well as being groundbreaking and original. These are a few of the traditional Spanish dances, their evolution and characteristics. We will continue to tell you about the dances of Spain so that you are ready to enjoy its festivities.

Our Guide to a Sustainable Gourmet Experience

Spain, internationally renowned for its Iberian ham, olive oil and wine, is one of the countries with the most Michelin-starred restaurants in the world. Beyond the excellence of our gastronomy, we highlight restaurants committed to sustainability, respecting our environment and valuing local resources. In the 2021 selection of the Michelin Guide to Spain & Portugal, the Michelin Green Stars, which recognise restaurants committed to the environment, were awarded for the first time. With the aim of giving visibility to restaurants that pursue a sustainable philosophy, the Michelin Green Star rewards restaurants that respect the rhythm of nature, promote innovations in the field of sustainability and maintain a sustainable management of resources, avoiding waste. Its Chefs are dedicated to making a difference and taking a step towards a sustainable future.

In Spain there are 27 Michelin Green Star awarded restaurants, of which four stand out with the qualification of three Michelin Stars.

Enjoy the excellence of our sustainable gastronomy, with the Michelin Green Star restaurant guide.