SIE discovers the Monastery of San Pelayo as an enclave for exclusive experiences

On 15 April, SIE (Spain Is Excellence) organised a visit to the Monastery of San Pelayo, an exceptional setting where history and exclusivity combine to create unique experiences within a setting of great heritage value.
Mi casa es tu casa: an authentic experience in the heart of Marbella

Live an authentic Marbella experience by visiting a traditional Andalusian home, where you can cook paella, enjoy local produce, taste extra virgin olive oil and learn about the lifestyle of a local family.
SIE Fam Trip & Digital Nomad Retreat: An Experience of Excellence in Spain

Spain is Excellence organises an exclusive Fam Trip that travels through Madrid, Marbella, Sotogrande and Brihuega, offering a unique experience where remote work is combined with culture, gastronomy, wellness and luxury in some of the most representative destinations in Spain.
1st SIE Golf Tournament on the Costa del Sol: excellence, experiences and high-level networking

The 1st SIE Golf Tournament in Marbella combined sport, luxury and networking on a 9-hole course with exclusive premium brand experiences, live music and prizes, consolidating the Costa del Sol as a leading destination for tourism excellence.
The ALQVIMIA universe: opening doors to deep wellbeing
A unique sensory experience where attendees discovered how natural cosmetics connect with holistic wellbeing.
Three destinations, a thousand emotions: a luxury Fam Trip to Spain for Latin American agencies

From 1 to 6 February 2026, a select group of agencies from Latin America discovered Spain through unique experiences of culture, gastronomy and wellness, living the essence of the country beyond conventional tourism.
SIE, Spain Is Excellence reinforces Spain's presence in tourism of excellence in Paris and London

SIE, Spain Is Excellence carried out a mission to Paris and London to consolidate Spain's image as a destination of excellence, meeting with key agents and partners to promote premium tourism and unique experiences.
FAM Trip Round with SIE agencies

SIE's FAM Trip in Ronda brought luxury agencies to live exclusive experiences, combining history, gastronomy and sustainability in an unforgettable trip.
FAM Trip SIE with UK agencies

SIE's FAM Trip, Spain Is Excellence took five specialist UK agencies to explore the best of Spanish luxury, from the volcanic wonders of Lanzarote to the culture and gastronomy of Madrid, culminating in the Mediterranean elegance of Marbella. A trip designed to highlight Spain's most exclusive offering for high-end tourism.
FAM Trip SIE to Atrium

On 12 and 13 March, SIE, Spain Is Excellence organised an exclusive FAM Trip to Atrio, a benchmark of luxury and gastronomy located in historic Cáceres.