1st SIE Golf Tournament on the Costa del Sol: excellence, experiences and high-level networking
The 1st SIE Golf Tournament in Marbella combined sport, luxury and networking on a 9-hole course with exclusive premium brand experiences, live music and prizes, consolidating the Costa del Sol as a leading destination for tourism excellence.
The ALQVIMIA universe: opening doors to deep wellbeing
A unique sensory experience where attendees discovered how natural cosmetics connect with holistic wellbeing.
Three destinations, a thousand emotions: a luxury Fam Trip to Spain for Latin American agencies
From 1 to 6 February 2026, a select group of agencies from Latin America discovered Spain through unique experiences of culture, gastronomy and wellness, living the essence of the country beyond conventional tourism.
SIE, Spain Is Excellence reinforces Spain's presence in tourism of excellence in Paris and London
SIE, Spain Is Excellence carried out a mission to Paris and London to consolidate Spain's image as a destination of excellence, meeting with key agents and partners to promote premium tourism and unique experiences.
Leaders in business, culture and sport deliberate the SIE Awards 2026
The jury of the fifth edition of the SIE Awards met in Madrid to begin the process of deliberation and selection of the winners, recognising excellence and positive impact in key sectors.
SIE, Spain Is Excellence at FITUR: tourism of excellence and culture
Within the framework of FITUR, SIE, Spain Is Excellence reinforced its commitment to tourism excellence through key events, such as the presentation of the new dossier for Extremadura and the recording of the first #MuySIE podcast with Catalunya Premium, focusing on culture, heritage and authenticity.
SIE, Spain Is Excellence at MAISON&OBJET Paris 2026: Spanish design and excellence.
SIE, Spain Is Excellence took its partners to MAISON&OBJET Paris 2026 to explore trends, reinforce the Spain Brand and consolidate leadership in tourism and services of excellence.
Coming Up! 2025
The fourth edition of Coming Up!, organised by SIE, Spain is Excellence, consolidates Spain as a global benchmark for luxury tourism. Data, innovation, sustainability and purpose mark the path towards a model of excellence with global impact.
YES, I Do, a Meeting of Bridal Excellence in Madrid
On the 15th of September, the Alma Sensei Club in Madrid was transformed into a space of luxury and sophistication with the celebration of "SÍ, Quiero", the boutique event organised by SIE, Spain Is Excellence dedicated to the high-end wedding sector.
Las Médulas presents its strategic plan as a destination of tourist excellence
Las Médulas takes a decisive step forward as a destination of excellence with the presentation of its strategic tourism plan. The project, which runs until 2025, focuses on sustainability, environmental conservation and the creation of high-value cultural experiences, with the aim of attracting an informed, demanding and committed traveller.
