SIE, Spain is Excellence celebrates its 4th Edition of the Excellence Awards in Madrid
9 June 2025 - Madrid witnessed the gala of the IV Edition of the SIE Awards for Excellence, an event that brought together prominent personalities from the business, cultural and institutional world to recognise the Spanish talent with the greatest international impact.
SIE Corporate Athletes Event: comprehensive wellness for members at JW Marriott Madrid
On 19 June 2025, SIE gathered its members at the JW Marriott Hotel Madrid for the exclusive event "Corporate Athletes", an initiative that sought to promote a balance between body, mind and soul in the professional environment.
Diplomatic Forum dedicated to Costa Rica
On 17 June 2025, Spain Is Excellence successfully organised the Diplomatic Forum at the Four Seasons Hotel Madrid, focusing on business and investment opportunities in Costa Rica.
SIE participates in the Turespaña Investment Conference in Seville to promote Spanish tourism in the USA and Canada.
From 9 to 12 June 2025, SIE, Spain Is Excellence, participated in the Jornadas Inversas organised by Turespaña in Seville, reinforcing the promotion of Spanish quality tourism in the key markets of the USA and Canada.
Synergies SIE II Edition
On 9 June, the members of SIE, Spain Is Excellence met at the emblematic space of El Matadero Madrid to participate in a unique day of creativity, collaboration and strategic design, focused on the development of tourism products of excellence.
Ana Alonso: "The SIE Awards are a commitment to excellence and the projection of Spain to the world".
At a key moment for the international positioning of the Spain brand, the SIE Awards for Excellence are consolidated as a fundamental initiative of Spain Is Excellence. More than just a gala, these awards recognise the work of those who represent the best of the country in sectors such as tourism, gastronomy, culture and business, both within and beyond our borders.
This annual recognition reflects SIE's commitment to quality, elegance and national talent. To better understand what is behind these awards, we talked to Ana Alonso, CEO of SIE, who shares with us the vision, values and projection of this unique event.
Spanish excellence in the Mexican market
From 28 to 30 April, SIE carried out a trade mission in Mexico City and Monterrey to position Spain as a leading luxury tourism destination, connecting its partners with key agencies in the Mexican market.
Galicia in Madrid with A Quinta da Auga
Spain is Excellence presented an immersive experience of Galician cuisine and local wines with A Quinta da Auga, the most sustainable Relais & Châteaux in Spain, in an afternoon dedicated to responsible luxury tourism.
FAM Trip Round with SIE agencies
SIE's FAM Trip in Ronda brought luxury agencies to live exclusive experiences, combining history, gastronomy and sustainability in an unforgettable trip.
69th International Congress of Les Clefs d'Or in Madrid
From 30 March to 4 April 2025, Madrid hosted the world's best concierges at the 69th International Congress of Les Clefs d'Or, an exclusive event highlighting excellence in service and luxury. Spain Is Excellence, with its experience and commitment, was a key player in organising a series of customised activities, reaffirming its role as a benchmark for high-end tourism in Spain.
