Synergies SIE II Edition
On 9 June, the members of SIE, Spain Is Excellence met at the emblematic space of El Matadero Madrid to participate in a unique day of creativity, collaboration and strategic design, focused on the development of tourism products of excellence.
Feminine intimacy through the eyes of Egon Schiele at Fundación MAPFRE
Immerse yourself in a work that captures the essence of a female figure in a moment of unsettling stillness. This piece, created in 1909 by an Austrian artist, represents a decisive stage in his career, characterised by a sincere and unadorned look at the human body and psychology. Exhibited in a prestigious Spanish collection, it invites us to reflect on the transformation of art and the representation of women in times of change.
Four Seasons Madrid Wellness: the most exclusive urban wellness retreat
The Four Seasons Madrid Wellness Centre offers a unique space for health and relaxation in the heart of the city centre, combining advanced technology, personalised therapies and an exclusive atmosphere for those seeking total wellness in the city.
A trip to the traditional flavour: Casa Felisa's ensaladilla rusa (Russian salad)
Casa Felisa transforms the traditional Russian salad into a sensory experience that evokes memories and emotions. Prepared with care, seasonal produce and a delicate balance of flavours, this recipe pays homage to what is essential: the authentic, the familiar and what makes us smile.
Ana Alonso: "The SIE Awards are a commitment to excellence and the projection of Spain to the world".
At a key moment for the international positioning of the Spain brand, the SIE Awards for Excellence are consolidated as a fundamental initiative of Spain Is Excellence. More than just a gala, these awards recognise the work of those who represent the best of the country in sectors such as tourism, gastronomy, culture and business, both within and beyond our borders.
This annual recognition reflects SIE's commitment to quality, elegance and national talent. To better understand what is behind these awards, we talked to Ana Alonso, CEO of SIE, who shares with us the vision, values and projection of this unique event.
Spanish excellence in the Mexican market
From 28 to 30 April, SIE carried out a trade mission in Mexico City and Monterrey to position Spain as a leading luxury tourism destination, connecting its partners with key agencies in the Mexican market.
Galicia in Madrid with A Quinta da Auga
Spain is Excellence presented an immersive experience of Galician cuisine and local wines with A Quinta da Auga, the most sustainable Relais & Châteaux in Spain, in an afternoon dedicated to responsible luxury tourism.
FAM Trip Round with SIE agencies
SIE's FAM Trip in Ronda brought luxury agencies to live exclusive experiences, combining history, gastronomy and sustainability in an unforgettable trip.
69th International Congress of Les Clefs d'Or in Madrid
From 30 March to 4 April 2025, Madrid hosted the world's best concierges at the 69th International Congress of Les Clefs d'Or, an exclusive event highlighting excellence in service and luxury. Spain Is Excellence, with its experience and commitment, was a key player in organising a series of customised activities, reaffirming its role as a benchmark for high-end tourism in Spain.
FAM Trip SIE with UK agencies
SIE's FAM Trip, Spain Is Excellence took five specialist UK agencies to explore the best of Spanish luxury, from the volcanic wonders of Lanzarote to the culture and gastronomy of Madrid, culminating in the Mediterranean elegance of Marbella. A trip designed to highlight Spain's most exclusive offering for high-end tourism.
