La Rioja Festival 2026: music, heritage and culture in the key of excellence

La Rioja Festival 2026 held a programme of classical music and Spanish guitar concerts in historic venues in La Rioja, combining heritage, culture and wine tourism in a unique experience in the region.
1st SIE Golf Tournament on the Costa del Sol: excellence, experiences and high-level networking

The 1st SIE Golf Tournament in Marbella combined sport, luxury and networking on a 9-hole course with exclusive premium brand experiences, live music and prizes, consolidating the Costa del Sol as a leading destination for tourism excellence.
Rosewood Villa Magna and Jaime Hayon present an inflatable sculpture as a metaphor for the struggle to keep love.

Rosewood Villa Magna presents Love Catcher, Jaime Hayon's inflatable sculpture as part of Madrid Design Festival and FORMA 2026, a visual metaphor about the struggle to preserve love.
The ALQVIMIA universe: opening doors to deep wellbeing
A unique sensory experience where attendees discovered how natural cosmetics connect with holistic wellbeing.
Three destinations, a thousand emotions: a luxury Fam Trip to Spain for Latin American agencies

From 1 to 6 February 2026, a select group of agencies from Latin America discovered Spain through unique experiences of culture, gastronomy and wellness, living the essence of the country beyond conventional tourism.
Javier Díaz Esterri: the refined Mediterranean for longevity

At ZEM Wellness Clinic Altea, Salvia's Mediterranean cuisine, led by Javier Díaz Esterri, combines with nutritional science to offer menus that nourish with purpose, balance the body and prioritise health and wellbeing.
SIE, Spain Is Excellence reinforces Spain's presence in tourism of excellence in Paris and London

SIE, Spain Is Excellence carried out a mission to Paris and London to consolidate Spain's image as a destination of excellence, meeting with key agents and partners to promote premium tourism and unique experiences.
Leaders in business, culture and sport deliberate the SIE Awards 2026

The jury of the fifth edition of the SIE Awards met in Madrid to begin the process of deliberation and selection of the winners, recognising excellence and positive impact in key sectors.
SIE, Spain Is Excellence at FITUR: tourism of excellence and culture

Within the framework of FITUR, SIE, Spain Is Excellence reinforced its commitment to tourism excellence through key events, such as the presentation of the new dossier for Extremadura and the recording of the first #MuySIE podcast with Catalunya Premium, focusing on culture, heritage and authenticity.
JW Marriott Madrid: an urban sanctuary of wellness in the heart of the city

JW Marriott Madrid offers at Elysium Luxury Wellness a holistic approach to wellness: rituals with natural products from ALQVIMIA and mindfulness workshops to balance body and mind in the centre of the city.